What is Twitter, a Social Network or a News Media? By Haewoon
Kwak, Changhyun Lee, Hosung Park, and Sue Moon
This
article quantitatively tested the process of how a tweet spreads and
qualitatively observed the content of tweets in order to examine and test
whether or not Twitter’s processes and information content supported the idea
that Twitter is seemingly a use for the spreading of news. By observing 106
million tweets, along with 4,262 topics that were “trending” on Twitter (topics
that are tweeted or “hashtagged” more than others), these researchers found
that an average tweet that has been retweeted (adopted someone else’s tweet in
such a way that your followers will be able to see that person’s tweet) reaches
about 1,000 people and that approximately 85% of trending topics on Twitter are
“headline or persistent news in nature”
(“Conclusions,” page 10).
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